:root{--blue:#003f80;--blue-dark:#002d5e;--blue-pale:#edf5fb;--gold:#bba757;--gold-dark:#89742a;--ink:#172536;--muted:#5d6c7c;--line:#dce6ee;--soft:#f6f9fb;--white:#fff;--green:#177e49;--radius:18px;--shadow:0 18px 48px rgba(0,45,94,.12);--navy:var(--blue);--navy-d:var(--blue-dark);--navy-l:#1a5599;--oro:var(--gold);--oro-d:var(--gold-dark);--oro-cl:#f7f2e4;--tinta:var(--ink);--texto:var(--muted);--bg:#fff;--bg2:var(--soft);--linea:var(--line);--card:#fff;--wa:#25d366;--radio:16px;--sombra:0 8px 30px rgba(0,63,128,.1)}
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.center{text-align:center}.section-heading{max-width:760px}.section-heading.center{margin:auto}.section-lead{max-width:700px;margin:14px 0 0;color:var(--muted);font-size:1.02rem}.center .section-lead{margin-inline:auto}.problem-section{border-block:1px solid var(--line);background:var(--soft)}.problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:34px}.problem-grid article{position:relative;border:1px solid #dde5eb;border-radius:12px;background:#fff;padding:18px 17px 18px 40px;color:#465869;font-size:.9rem;font-weight:720}.problem-grid article:before{position:absolute;top:19px;left:18px;color:#ad7938;content:"×";font-size:1.18rem;font-weight:900}.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin-top:33px}.feature-grid article{border:1px solid var(--line);border-radius:14px;background:#fff;padding:23px}.feature-icon{display:grid;width:39px;height:39px;place-items:center;border-radius:9px;background:var(--blue-pale);color:var(--blue);font-size:1.24rem;font-weight:900}.feature-grid h3{margin:16px 0 6px;color:var(--blue);font-size:1.05rem}.feature-grid p{margin:0;color:var(--muted);font-size:.86rem}.flow-section{background:var(--soft);border-block:1px solid var(--line)}.flow-list{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin:39px 0 0;padding:0;list-style:none;counter-reset:flow}.flow-list li{position:relative;padding:22px;border:1px solid var(--line);border-radius:14px;background:#fff}.flow-list li:not(:last-child):after{position:absolute;top:46px;right:-17px;z-index:1;color:var(--gold-dark);content:"→";font-size:1.3rem;font-weight:900}.flow-list b{display:grid;width:30px;height:30px;place-items:center;border-radius:50%;background:var(--blue);color:#fff;font-size:.76rem}.flow-list h3{margin:15px 0 4px;color:var(--blue);font-size:1.06rem}.flow-list p{margin:0;color:var(--muted);font-size:.85rem}
.ecosystem{padding:80px 0;background:linear-gradient(125deg,var(--blue-dark),var(--blue));color:#fff;text-align:center}.ecosystem .eyebrow{color:#f1dc84}.ecosystem h2{color:#fff}.ecosystem-map{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:38px auto 0;max-width:800px}.ecosystem-core{grid-column:1/-1;justify-self:center;border:1px solid rgba(255,255,255,.37);border-radius:999px;background:rgba(255,255,255,.11);padding:11px 29px;color:#f4df8d;font-size:.87rem;font-weight:900;letter-spacing:.08em}.ecosystem-map>div:not(.ecosystem-core){display:flex;min-height:142px;flex-direction:column;border:1px solid rgba(255,255,255,.18);border-radius:13px;background:rgba(0,20,48,.2);padding:18px;text-align:left}.ecosystem-map strong{margin-bottom:12px;color:#f1dc84;font-size:.83rem;letter-spacing:.08em}.ecosystem-map span{margin:3px 0;color:#e7f0f6;font-size:.84rem}.ecosystem-note{margin:21px 0 0;color:#d2e1eb;font-size:.84rem}.user-section{background:#fff}.user-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin-top:33px}.user-grid article{border-top:3px solid var(--gold);border-radius:0 0 12px 12px;background:var(--soft);padding:22px}.user-grid span{color:var(--gold-dark);font-size:.73rem;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.user-grid h3{margin:12px 0 6px;color:var(--blue);font-size:1.07rem}.user-grid p{margin:0;color:var(--muted);font-size:.87rem}
.pricing-section{border-block:1px solid var(--line);background:var(--soft)}.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:19px;align-items:center;margin-top:38px}.price-card{position:relative;border:1px solid var(--line);border-radius:17px;background:#fff;padding:28px}.price-card h3{margin:0;color:var(--blue);font-size:1.34rem}.price-sub{min-height:42px;margin:6px 0;color:var(--muted);font-size:.84rem}.price{margin:17px 0;color:var(--blue);font-size:2.35rem;font-weight:900;line-height:1}.price small{font-size:1.2rem}.price span{color:var(--muted);font-size:.73rem;font-weight:700}.price-card ul{display:grid;gap:10px;min-height:158px;margin:20px 0;padding:0;list-style:none}.price-card li{position:relative;padding-left:23px;color:#495b6a;font-size:.85rem}.price-card li:before{position:absolute;left:0;color:var(--green);content:"✓";font-weight:900}.price-card .btn{width:100%}.featured{z-index:1;border:2px solid var(--blue);box-shadow:0 19px 48px rgba(0,63,128,.18);transform:scale(1.04)}.price-badge{position:absolute;top:-13px;left:50%;margin:0;transform:translateX(-50%);border-radius:999px;background:var(--blue);padding:5px 12px;color:#fff;font-size:.67rem;font-weight:900;text-transform:uppercase;white-space:nowrap}.premium{border-color:#1f3348;background:#142b43;color:#fff}.premium h3,.premium .price{color:#fff}.premium .price-sub,.premium .price span,.premium li{color:#d4e0e9}.premium li:before{color:#f1dc84}.faq-section{background:#fff}.narrow{max-width:820px}.faq{margin-top:31px}.faq details{margin-bottom:10px;border:1px solid var(--line);border-radius:11px;background:#fff;padding:0 20px}.faq summary{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:18px 0;color:var(--blue);cursor:pointer;font-size:.95rem;font-weight:800;list-style:none}.faq summary::-webkit-details-marker{display:none}.faq summary:after{color:var(--gold-dark);content:"+";font-size:1.35rem;font-weight:500}.faq details[open] summary:after{content:"–"}.faq p{margin:0;padding:0 0 18px;color:var(--muted);font-size:.89rem}.final-section{padding:66px 0}.final-card{display:flex;align-items:center;justify-content:space-between;gap:30px;overflow:hidden;border-radius:20px;background:radial-gradient(circle at 90% 0,rgba(187,167,87,.31),transparent 32%),var(--blue);padding:45px;color:#fff}.final-card h2{max-width:650px;color:#fff}.final-card .eyebrow{color:#f1dc84}.final-card p:not(.eyebrow){max-width:620px;margin:12px 0 0;color:#d9e6f0}.final-actions{display:flex;min-width:210px;flex-direction:column;gap:10px}.final-actions .btn{font-size:.85rem}
footer{padding:48px 0 0;background:#132b44;color:#b7c6d2}.footer-grid{display:grid;grid-template-columns:2fr repeat(3,1fr);gap:29px}.footer-logo{width:auto;height:39px;margin-bottom:11px}.footer-grid p{max-width:330px;margin:0;font-size:.86rem}.footer-grid strong{display:block;margin-bottom:11px;color:#fff;font-size:.87rem}.footer-grid a{display:block;margin:7px 0;font-size:.84rem}.footer-grid a:hover{color:#f1dc84}.footer-bottom{margin-top:34px;border-top:1px solid rgba(255,255,255,.14);padding:17px 0;font-size:.75rem}
/* Compatibilidad de las páginas comerciales existentes que comparten este archivo. */
.logo-img{height:40px;width:auto;display:block}.menu{display:flex;gap:20px;font-weight:700;font-size:.87rem}.menu a:hover,.menu a.activo{color:var(--blue)}.menu a.activo{border-bottom:2px solid var(--gold)}.btn-oro{background:var(--gold);color:var(--blue-dark)}.btn-navy{background:var(--blue);color:#fff}.btn-line{border-color:var(--blue);background:#fff;color:var(--blue)}.btn-big{padding:15px 26px;font-size:1rem}.sub{max-width:660px;color:var(--muted);font-size:1.04rem}.pill{display:inline-block;margin-bottom:16px;border-radius:999px;background:var(--oro-cl);padding:7px 15px;color:var(--gold-dark);font-size:.74rem;font-weight:800;letter-spacing:.11em;text-transform:uppercase}.tira{padding:34px 0;background:var(--blue);color:#fff}.tira .grid{display:grid;grid-template-columns:repeat(6,1fr);gap:18px;text-align:center}.tira .it{font-size:.9rem;font-weight:700}.tira .ic{display:block;margin-bottom:7px;color:var(--gold);font-size:1.7rem}.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(248px,1fr));gap:20px;margin-top:32px}.card{position:relative;overflow:hidden;border:1px solid var(--line);border-radius:var(--radius);background:#fff;padding:26px;box-shadow:var(--sombra)}.card:before{position:absolute;top:0;left:0;width:100%;height:3px;background:var(--gold);content:""}.card h3{margin:0 0 8px;color:var(--blue);font-size:1.15rem}.card p{color:var(--muted);font-size:.94rem}.card .em{display:block;margin-bottom:10px;font-size:1.7rem}.card .of{margin-top:12px;color:var(--gold-dark);font-size:.8rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase}.pasos{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;margin-top:34px;counter-reset:p}.paso{position:relative;border:1px solid var(--line);border-radius:14px;background:#fff;padding:22px 20px}.paso:before{display:grid;width:30px;height:30px;place-items:center;border-radius:50%;background:var(--blue);color:#fff;content:counter(p);counter-increment:p;font-size:.9rem;font-weight:900}.paso b{display:block;margin:6px 0 4px;color:var(--blue)}.paso span{color:var(--muted);font-size:.88rem}.split{display:grid;grid-template-columns:1.05fr 1fr;gap:46px;align-items:center}.feat{margin-top:18px;padding:0;list-style:none}.feat li{position:relative;padding:9px 0 9px 32px;font-weight:600}.feat li:before{position:absolute;top:9px;left:0;display:grid;width:20px;height:20px;place-items:center;border-radius:50%;background:var(--gold);color:#fff;content:"✓";font-size:.72rem}.panel{border-radius:24px;background:linear-gradient(165deg,var(--blue),var(--blue-dark));padding:30px;color:#fff;box-shadow:var(--shadow)}.panel .row{margin-bottom:12px;border:1px solid rgba(255,255,255,.1);border-radius:12px;background:rgba(255,255,255,.1);padding:14px 16px;font-size:.93rem}.panel .row b{display:block;margin-bottom:3px;color:#f1dc84;font-size:.74rem;letter-spacing:.06em}.final{border-radius:24px;background:var(--blue);padding:56px 24px;color:#fff;text-align:center}.final h2{color:#fff}.final .sub{margin:0 auto 28px;color:#dce8f2}.float{position:fixed;right:18px;bottom:18px;z-index:30;display:grid;width:58px;height:58px;place-items:center;border-radius:50%;background:var(--wa);color:#fff;box-shadow:0 8px 24px rgba(37,211,102,.45);font-size:1.7rem}
@media(max-width:960px){.hero-grid,.builder-layout,.remote-layout{grid-template-columns:1fr;gap:35px}.hero-copy{max-width:740px}.hero-dashboard{max-width:570px}.remote-visual{max-width:700px}.remote-copy{max-width:700px}.feature-grid,.user-grid{grid-template-columns:repeat(2,1fr)}.problem-grid{grid-template-columns:repeat(2,1fr)}.flow-list{grid-template-columns:repeat(2,1fr)}.flow-list li:nth-child(2):after{display:none}.footer-grid{grid-template-columns:repeat(2,1fr)}.nav{min-height:65px;gap:12px}.menu-toggle{display:grid;gap:4px;width:36px;height:36px;place-content:center;margin-left:auto;border-radius:8px;cursor:pointer}.menu-toggle>span:not(.sr-only){display:block;width:20px;height:2px;background:var(--blue)}.main-menu{position:absolute;top:65px;right:14px;left:14px;display:none;align-items:stretch;border:1px solid var(--line);border-radius:12px;background:#fff;padding:10px;box-shadow:var(--shadow)}.main-menu.is-open{display:flex;flex-direction:column}.main-menu a{padding:10px}.menu-trial{display:none}.menu{display:flex;flex-wrap:wrap;justify-content:flex-end;gap:8px;max-width:490px;margin-left:auto}.menu a{font-size:.76rem}.tira .grid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:720px){.brand img{height:33px}.nav-cta{font-size:.75rem}.hero{padding:52px 0 55px}.hero h1{font-size:2.35rem}.hero-lead{font-size:1.02rem}.remote-section,.builder-section,.section,.problem-section{padding:63px 0}.monitor-card{right:10px;bottom:-18px}.component-controls{grid-template-columns:1fr}.process-card{max-width:560px}.ecosystem-map{grid-template-columns:1fr}.ecosystem-core{grid-column:auto}.ecosystem-map>div:not(.ecosystem-core){min-height:0;text-align:center}.pricing-grid{grid-template-columns:1fr;gap:29px}.featured{transform:none}.price-card ul{min-height:0}.final-card{align-items:stretch;flex-direction:column;padding:34px 24px}.final-actions{min-width:0}.footer-grid{grid-template-columns:1fr}.menu{order:3;flex-basis:100%;justify-content:center;border-top:1px solid var(--line);padding-top:9px}}
@media(max-width:460px){.wrap{width:min(100% - 28px,1140px)}.nav-cta{padding:9px 10px}.hero h1{font-size:2.08rem}.hero-actions{display:grid;grid-template-columns:1fr}.hero-actions .btn{width:100%}.dash-kpis{grid-template-columns:1fr 1fr}.dash-kpis div:last-child{grid-column:1/-1}.problem-grid,.feature-grid,.user-grid,.flow-list{grid-template-columns:1fr}.flow-list li:after{display:none!important}.tira .grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:340px){.nav-cta{display:none}.menu-trial{display:block!important;border-radius:9px;background:var(--gold);color:#152a40;font-weight:900}}

/* Recorrido operativo y captura demostrativa de indicadores de calidad. */
.remote-layout{grid-template-columns:1fr 1fr;gap:48px;align-items:center}.remote-visual>img{height:clamp(390px,28vw,500px);aspect-ratio:auto;object-fit:cover;object-position:center 54%}.remote-copy h2{max-width:540px;font-size:clamp(2rem,3vw,2.55rem)}.remote-list{margin:21px 0}.remote-list li{padding-top:2px;padding-bottom:2px}.builder-section{padding-bottom:42px}.builder-layout{grid-template-columns:.8fr 1.2fr;gap:48px;align-items:start}.process-card{align-self:stretch}.process-flow{display:flex;align-items:stretch;gap:6px;padding:20px 17px 10px}.process-node{min-width:0;min-height:76px;flex:1 1 0;flex-direction:column;align-items:flex-start;justify-content:center;gap:5px;padding:9px}.process-node span{font-size:.62rem}.process-node strong{font-size:.7rem;line-height:1.15}.process-arrow{display:grid;height:auto;place-items:center;flex:0 0 8px;font-size:1rem}.process-description{min-height:0;margin:4px 17px 18px}.quality-demo-wrap{margin-top:34px}.quality-demo{border:1px solid #cbdde9;border-radius:20px;background:linear-gradient(145deg,#fff,#eff7fb);padding:28px;box-shadow:var(--shadow)}.quality-demo-head{display:flex;align-items:flex-start;justify-content:space-between;gap:20px;border-bottom:1px solid var(--line);padding-bottom:19px}.quality-demo-head .eyebrow{margin-bottom:7px}.quality-demo-head h3{max-width:630px;margin:0;color:var(--blue);font-size:1.35rem;line-height:1.2}.quality-demo-head>span{flex:none;border-radius:999px;background:var(--blue);padding:5px 10px;color:#fff;font-size:.67rem;font-weight:850;text-transform:uppercase}.quality-inputs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:13px;margin-top:22px}.quality-inputs label{position:relative;display:grid;gap:5px;color:#43576a;font-size:.77rem;font-weight:800}.quality-inputs input,.quality-inputs select{width:100%;min-height:43px;border:1px solid #c9d9e5;border-radius:9px;background:#fff;padding:9px 10px;color:var(--blue);font:inherit;font-size:.9rem;font-weight:800;outline:none}.quality-inputs input:focus,.quality-inputs select:focus{border-color:var(--blue);box-shadow:0 0 0 3px rgba(0,63,128,.13)}.quality-inputs small{color:var(--muted);font-size:.65rem;font-weight:650}.quality-results{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:22px}.quality-results>div{min-height:78px;border:1px solid #d3e1ea;border-radius:11px;background:#fff;padding:12px}.quality-results small{display:block;color:var(--muted);font-size:.66rem;font-weight:700}.quality-results strong{display:block;margin-top:6px;color:var(--blue);font-size:1rem;line-height:1.1}.quality-results>div:nth-child(3) strong{color:var(--green)}.quality-demo-foot{display:flex;align-items:center;justify-content:space-between;gap:18px;margin-top:17px}.quality-demo-foot p{margin:0;color:#4e6274;font-size:.84rem;font-weight:700}.quality-reset{border:1px solid var(--blue);border-radius:9px;background:#fff;padding:9px 11px;color:var(--blue);font:inherit;font-size:.78rem;font-weight:850;cursor:pointer}.quality-reset:hover{background:var(--blue);color:#fff}.quality-demo-note{margin:13px 0 0;color:var(--muted);font-size:.73rem;line-height:1.45}
@media(max-width:960px){.remote-layout,.builder-layout{grid-template-columns:1fr}.remote-visual{max-width:none}.remote-visual>img{height:clamp(330px,55vw,470px)}.remote-copy{max-width:700px}.builder-copy{max-width:700px}.process-card{max-width:none}.quality-inputs{grid-template-columns:repeat(2,minmax(0,1fr))}.quality-results{grid-template-columns:repeat(2,1fr)}}
@media(max-width:720px){.remote-section,.builder-section{padding-top:58px;padding-bottom:58px}.remote-visual>img{height:340px}.monitor-card{width:min(335px,84%)}.process-flow{display:grid;grid-template-columns:1fr;padding:16px}.process-node{min-height:47px;flex-direction:row;align-items:center}.process-arrow{display:block;height:14px;text-align:center}.quality-demo-wrap{margin-top:23px}.quality-demo{border-radius:15px;padding:20px 16px}.quality-demo-head{padding-bottom:16px}.quality-demo-head h3{font-size:1.2rem}.quality-inputs{grid-template-columns:1fr;gap:11px;margin-top:18px}.quality-results{grid-template-columns:1fr 1fr;gap:8px;margin-top:18px}.quality-results>div{min-height:68px;padding:10px}.quality-results strong{font-size:.91rem}.quality-demo-foot{align-items:stretch;flex-direction:column}.quality-reset{width:100%}}
.quality-results>div:nth-child(3) strong.is-alert{color:#a94b22}

/* El mismo tren de tratamiento que se muestra dentro del sistema. */
.remote-layout{grid-template-columns:minmax(0,1fr) 365px;gap:32px;align-items:center}.remote-visual{overflow:hidden;border:1px solid #cbdbe7;border-radius:17px;background:#f2f6fb;box-shadow:var(--shadow)}.remote-visual>img{display:block;width:100%;height:auto;aspect-ratio:1085/300;object-fit:contain;object-position:center;border:0;border-radius:0;background:#f2f6fb;box-shadow:none}.equipment-hotspots{position:absolute;inset:0}.equipment-hotspot{position:absolute;border:0;border-radius:7px;background:transparent;cursor:pointer}.equipment-hotspot:hover,.equipment-hotspot:focus-visible{background:rgba(187,167,87,.18);box-shadow:inset 0 0 0 2px var(--gold-dark);outline:0}.h-cruda{left:3%;top:22%;width:11%;height:58%}.h-jet{left:14%;top:57%;width:6%;height:25%}.h-zeolita{left:20%;top:24%;width:4.2%;height:58%}.h-carbon{left:24.1%;top:24%;width:4.2%;height:58%}.h-suavizador{left:28.3%;top:24%;width:4.2%;height:58%}.h-pulidor-entrada{left:32.4%;top:40%;width:4.1%;height:39%}.h-multietapas{left:37.2%;top:58%;width:7.1%;height:25%}.h-osmosis{left:46%;top:34%;width:9.8%;height:43%}.h-osmotizada{left:55%;top:22%;width:12%;height:58%}.h-llenado{left:67%;top:58%;width:7%;height:25%}.h-pulidor-salida{left:74%;top:39%;width:4%;height:39%}.h-uv{left:78.5%;top:20%;width:4.5%;height:56%}.h-ozono{left:84.1%;top:23%;width:5.3%;height:54%}.h-ventana{left:91.5%;top:18%;width:7.5%;height:61%}.remote-copy h2{font-size:clamp(1.8rem,2.6vw,2.25rem)}.remote-copy>p:not(.eyebrow):not(.remote-sectors){margin:13px 0;font-size:.94rem}.equipment-inspector{margin:18px 0;border:1px solid #cbdde8;border-radius:13px;background:#fff;padding:17px;box-shadow:0 8px 22px rgba(0,63,128,.08)}.equipment-inspector-kicker{display:flex;align-items:center;gap:8px;margin:0!important;color:var(--gold-dark)!important;font-size:.67rem!important;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.equipment-inspector-kicker span{margin-left:auto;border-radius:99px;background:var(--soft);padding:3px 7px;color:var(--muted);font-size:.59rem;letter-spacing:0}.equipment-inspector h3{margin:7px 0 5px;color:var(--blue);font-size:1.08rem;line-height:1.2}.equipment-inspector>p:not(.equipment-inspector-kicker){margin:0!important;color:var(--muted);font-size:.78rem!important;line-height:1.42}.equipment-inspector dl{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin:14px 0 0}.equipment-inspector dl>div{border-radius:9px;background:var(--soft);padding:9px}.equipment-inspector dt{color:var(--muted);font-size:.62rem;font-weight:700}.equipment-inspector dd{margin:3px 0 0;color:var(--blue);font-size:.87rem;font-weight:900}.remote-sectors{font-size:.77rem!important}
@media(max-width:960px){.remote-layout{grid-template-columns:1fr;gap:25px}.remote-visual{max-width:none}.remote-copy{max-width:700px}.remote-visual>img{height:auto}}
@media(max-width:720px){.remote-visual{border-radius:12px}.equipment-hotspot{min-width:25px;min-height:25px}.equipment-inspector{padding:15px}.equipment-inspector dl{gap:7px}.equipment-inspector dd{font-size:.8rem}}
.equipment-hotspot.is-active{background:rgba(187,167,87,.18);box-shadow:inset 0 0 0 2px var(--gold-dark)}
.equipment-diagram{position:relative;width:100%}.equipment-diagram>img{display:block;width:100%;height:auto;aspect-ratio:1085/300;object-fit:contain;border:0;border-radius:0;background:#f2f6fb;box-shadow:none}.equipment-swipe-hint{display:none}
@media(max-width:720px){.remote-visual{overflow-x:auto;overflow-y:hidden}.equipment-diagram{min-width:680px}.equipment-swipe-hint{display:block;margin:0;padding:8px 12px;color:var(--muted);font-size:.72rem;font-weight:700;white-space:nowrap}.equipment-hotspot{min-width:30px;min-height:30px}}

/* Ventajas operativas para plantas purificadoras: compra y reparto. */
.commerce-routes-section{padding:86px 0;border-bottom:1px solid var(--line);background:#fff}.commerce-routes-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:36px}.advantage-card{display:grid;grid-template-columns:1fr minmax(230px,.8fr);gap:20px;overflow:hidden;border:1px solid #cbdde8;border-radius:18px;background:linear-gradient(150deg,#fff,#f3f8fb);padding:25px;box-shadow:0 12px 28px rgba(0,63,128,.08)}.advantage-icon{display:grid;width:42px;height:42px;place-items:center;border-radius:11px;background:var(--blue);color:#fff;font-size:1.2rem;font-weight:900}.advantage-copy .eyebrow{margin:15px 0 7px}.advantage-copy h3{margin:0;color:var(--blue);font-size:1.32rem;line-height:1.17}.advantage-copy>p:not(.eyebrow){margin:11px 0;color:var(--muted);font-size:.88rem}.advantage-copy ul{display:grid;gap:8px;margin:16px 0;padding:0;list-style:none}.advantage-copy li{position:relative;padding-left:19px;color:#465b6d;font-size:.78rem;font-weight:680}.advantage-copy li:before{position:absolute;left:0;color:var(--green);content:'✓';font-weight:900}.text-link{display:inline-flex;align-items:center;gap:7px;color:var(--blue);font-size:.81rem;font-weight:900}.text-link:hover{color:var(--gold-dark)}.catalog-demo,.route-demo{align-self:center;border:1px solid #d2e0ea;border-radius:13px;background:#fff;padding:14px;box-shadow:0 9px 20px rgba(0,63,128,.08)}.catalog-demo-head,.route-demo-head{display:flex;align-items:center;gap:7px;padding-bottom:11px;border-bottom:1px solid var(--line);color:var(--blue);font-size:.77rem}.catalog-demo-head span,.route-demo-head small{margin-left:auto;color:var(--muted);font-size:.6rem;font-weight:750}.catalog-demo>div:not(.catalog-demo-head){position:relative;padding:11px 21px 11px 0;border-bottom:1px solid #e8eef2}.catalog-demo b{display:block;color:#354e66;font-size:.75rem}.catalog-demo small{display:block;margin-top:2px;color:var(--muted);font-size:.62rem}.catalog-demo i{position:absolute;top:16px;right:0;display:grid;width:19px;height:19px;place-items:center;border-radius:50%;background:var(--blue-pale);color:var(--blue);font-style:normal;font-weight:900}.catalog-demo>p{margin:12px 0 0;color:var(--muted);font-size:.62rem;line-height:1.35}.route-card{background:linear-gradient(150deg,#f8fbfd,#eaf4f9)}.route-demo{border-color:#254e70;background:linear-gradient(150deg,#173653,#0b2845);color:#fff}.route-demo-head{border-color:rgba(255,255,255,.16);color:#fff}.route-demo-head small{color:#b8cad8}.live-dot{width:8px;height:8px;border-radius:50%;background:#40c581;box-shadow:0 0 0 4px rgba(64,197,129,.16)}.route-demo-main{display:flex;align-items:center;gap:9px;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.13)}.route-vehicle{display:grid;width:34px;height:34px;place-items:center;border-radius:9px;background:rgba(255,255,255,.12);font-size:1.1rem}.route-demo-main div{flex:1}.route-demo-main b{display:block;font-size:.77rem}.route-demo-main small{display:block;margin-top:2px;color:#bbcede;font-size:.62rem}.route-demo-main em{border-radius:999px;background:rgba(64,197,129,.17);padding:4px 6px;color:#89e4b2;font-size:.57rem;font-style:normal;font-weight:850}.route-demo-list{display:grid;gap:9px;margin-top:13px}.route-demo-list p{display:flex;gap:7px;align-items:center;margin:0;color:#d7e5ef;font-size:.66rem}.route-demo-list span{display:grid;width:15px;height:15px;place-items:center;border-radius:50%;background:rgba(255,255,255,.13);color:#f4d96e;font-size:.59rem;font-weight:900}
@media(max-width:960px){.commerce-routes-grid{grid-template-columns:1fr}.advantage-card{grid-template-columns:1fr minmax(250px,.8fr)}}
@media(max-width:720px){.commerce-routes-section{padding:58px 0}.commerce-routes-grid{gap:15px;margin-top:28px}.advantage-card{grid-template-columns:1fr;padding:20px}.catalog-demo,.route-demo{max-width:440px}.advantage-copy h3{font-size:1.18rem}}

/* Campañas segmentadas del primer acceso: plantas, técnicos e industria. */
.landing-promo-tabs{display:grid;grid-template-columns:repeat(3,1fr);gap:7px;margin:20px 0 18px;padding:5px;border:1px solid #e1ebf2;border-radius:13px;background:#f3f7fa}.landing-promo-tab{border:1px solid transparent;border-radius:9px;background:transparent;padding:10px 9px;color:var(--muted);font:inherit;font-size:.72rem;font-weight:850;line-height:1.2;cursor:pointer}.landing-promo-tab:hover,.landing-promo-tab[aria-selected="true"]{border-color:#d4e2ec;background:#fff;color:var(--blue);box-shadow:0 4px 12px rgba(0,63,128,.09)}.landing-promo-tab:focus-visible{outline:3px solid rgba(27,125,189,.28);outline-offset:2px}.landing-promo-panel[hidden]{display:none!important}.landing-promo-panel h3{margin:0;color:var(--blue);font-size:1.42rem;line-height:1.14}.landing-promo-panel>p:not(.landing-promo-panel-kicker){max-width:610px;margin:10px 0 0;color:var(--muted);font-size:.9rem;line-height:1.5}.landing-promo-panel-kicker{margin:0 0 7px;color:var(--green-dark);font-size:.69rem;font-weight:900;letter-spacing:.05em;text-transform:uppercase}.landing-promo-benefits{display:grid;gap:8px;margin:18px 0 0;padding:0;list-style:none}.landing-promo-benefits li{position:relative;padding-left:22px;color:#40596e;font-size:.8rem;line-height:1.4}.landing-promo-benefits li:before{position:absolute;left:0;top:1px;color:var(--green);content:'✓';font-weight:900}.landing-promo-panel--plantas,.landing-promo-panel--industria,.landing-promo-panel--tecnicos{border:1px solid #dce9f1;border-radius:15px;background:linear-gradient(145deg,#fff,#f5f9fb);padding:21px}.landing-promo-panel--tecnicos{background:linear-gradient(145deg,#fffaf0,#f8f7f0)}.landing-promo-panel--industria{background:linear-gradient(145deg,#f5fbfa,#eef7f5)}.landing-promo-secondary{display:inline-flex;margin-top:13px;color:var(--blue);font-size:.78rem;font-weight:850;text-decoration:underline;text-underline-offset:3px}.landing-promo-secondary:hover{color:var(--gold-dark)}
@media(max-width:640px){.landing-promo-tabs{grid-template-columns:1fr;gap:4px}.landing-promo-tab{text-align:left}.landing-promo-panel h3{font-size:1.28rem}.landing-promo-panel--plantas,.landing-promo-panel--industria{padding:17px 14px}}

/* Compra común para los tres modelos de negocio. */
.buyer-section{padding:76px 0;border-block:1px solid var(--line);background:linear-gradient(135deg,#f7fbfd,#fff)}.buyer-section .section-heading{margin-bottom:28px}.buyer-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:15px}.buyer-card{display:flex;min-height:190px;flex-direction:column;border:1px solid #cbdde8;border-radius:16px;background:#fff;padding:21px;box-shadow:0 10px 24px rgba(0,63,128,.07);transition:transform .2s,box-shadow .2s}.buyer-card:hover{transform:translateY(-3px);box-shadow:0 16px 30px rgba(0,63,128,.12)}.buyer-card .buyer-icon{display:grid;width:40px;height:40px;place-items:center;border-radius:11px;background:var(--blue-pale);color:var(--blue);font-size:1.2rem;font-weight:900}.buyer-product-image{display:block;width:100%;height:86px;object-fit:contain;margin:-5px 0 7px;border-radius:10px;background:linear-gradient(145deg,#f5f9fb,#edf5fb)}.buyer-card h3{margin:16px 0 7px;color:var(--blue);font-size:1.08rem}.buyer-card p{margin:0;color:var(--muted);font-size:.85rem}.buyer-card .text-link{margin-top:auto;padding-top:17px}.buyer-note{margin:20px 0 0;color:var(--muted);font-size:.78rem}.buyer-note a{color:var(--blue);font-weight:850}.category-card{display:block;color:inherit}.category-card:hover{border-color:#abc4d8;transform:translateY(-2px)}.product-card .product-image{background:linear-gradient(145deg,#f5f9fb,#edf5fb)}.industry-hero{background:radial-gradient(circle at 86% 20%,rgba(59,184,171,.28),transparent 25%),linear-gradient(135deg,#052f4f,#087d86);color:#fff}.industry-hero h1,.industry-hero .sub,.industry-hero .hero-lead{color:#f7fbfd}.industry-hero .pill{background:rgba(255,255,255,.13);color:#d8f4ed}.industry-hero .btn-line{border-color:#fff;background:transparent;color:#fff}.industry-hero .btn-line:hover{background:#fff;color:var(--blue)}.industry-dashboard{border-color:rgba(255,255,255,.28);background:rgba(255,255,255,.1);box-shadow:0 20px 55px rgba(0,0,0,.2);color:#fff}.industry-dashboard .dash-top{border-color:rgba(255,255,255,.17);color:#fff}.industry-dashboard .dash-top small,.industry-dashboard .dash-title small,.industry-dashboard .dash-row small{color:#e1f1f2}.industry-dashboard .dash-title strong,.industry-dashboard .dash-kpis strong{color:#fff}.industry-dashboard .dash-kpis div{background:rgba(255,255,255,.11)}.industry-dashboard .dash-row{border-color:rgba(255,255,255,.15)}.industry-dashboard .dash-icon{background:rgba(255,255,255,.13);color:#d8f4ed}.industry-dashboard .dash-row b{color:#f1dc84}.industry-dashboard .status-dot{background:rgba(126,235,186,.16);color:#c6f8dd}.industry-metric-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px}.industry-metric{border:1px solid rgba(255,255,255,.28);border-radius:14px;background:rgba(255,255,255,.1);padding:18px;color:#fff}.industry-metric strong{display:block;color:#f5df87;font-size:1.4rem}.industry-metric span{display:block;margin-top:4px;color:#f0f8f8;font-size:.78rem}.industry-use-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:32px}.industry-use-card{border-top:3px solid #17a8a0;border-radius:0 0 14px 14px;background:#fff;padding:22px;box-shadow:var(--shadow)}.industry-use-card h3{margin:0 0 7px;color:var(--blue);font-size:1.1rem}.industry-use-card p{margin:0;color:var(--muted);font-size:.87rem}.industry-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:32px}.industry-flow article{border:1px solid var(--line);border-radius:13px;background:#fff;padding:20px}.industry-flow b{display:grid;width:30px;height:30px;place-items:center;border-radius:50%;background:#0b7e87;color:#fff;font-size:.78rem}.industry-flow h3{margin:13px 0 5px;color:var(--blue);font-size:1rem}.industry-flow p{margin:0;color:var(--muted);font-size:.8rem}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}.audience-routes-section{padding:76px 0;border-block:1px solid var(--line);background:linear-gradient(145deg,#f7fbfd,#fff)}.audience-route-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:32px}.audience-route-card{display:flex;min-height:260px;flex-direction:column;border:1px solid #cbdde8;border-radius:18px;background:#fff;padding:24px;box-shadow:0 10px 24px rgba(0,63,128,.07);transition:transform .2s,box-shadow .2s,border-color .2s}.audience-route-card:hover{border-color:#8eb3cb;box-shadow:0 16px 32px rgba(0,63,128,.13);transform:translateY(-3px)}.audience-route-card--tecnicos{background:linear-gradient(150deg,#fffdf6,#fff)}.audience-route-card--industria{background:linear-gradient(150deg,#f4fbfa,#fff)}.audience-route-icon{display:grid;width:42px;height:42px;place-items:center;border-radius:12px;background:var(--blue-pale);color:var(--blue);font-size:1.2rem;font-weight:900}.audience-route-card .eyebrow{margin:18px 0 7px;font-size:.66rem}.audience-route-card h3{margin:0;color:var(--blue);font-size:1.22rem;line-height:1.17}.audience-route-card>p:not(.eyebrow){margin:11px 0;color:var(--muted);font-size:.86rem}.audience-route-card .text-link{margin-top:auto;padding-top:18px}.public-catalog-bar{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:18px;border:1px solid #b9d4c6;border-radius:15px;background:#eef9f1;padding:18px 21px}.public-catalog-bar strong{display:block;color:var(--green);font-size:.98rem}.public-catalog-bar span{display:block;margin-top:3px;color:#4c6d5d;font-size:.79rem}.public-catalog-bar .btn{flex:none;background:var(--green);color:#fff;box-shadow:none}.public-catalog-bar .btn:hover{background:#10633a}
@media(max-width:900px){.audience-route-grid{grid-template-columns:1fr}.audience-route-card{min-height:0}.public-catalog-bar{align-items:stretch;flex-direction:column}.public-catalog-bar .btn{width:100%}}
@media(max-width:800px){.buyer-grid,.industry-use-grid{grid-template-columns:1fr}.industry-flow{grid-template-columns:repeat(2,1fr)}.industry-metric-grid{grid-template-columns:1fr 1fr}}
@media(max-width:460px){.industry-flow{grid-template-columns:1fr}.industry-metric-grid{grid-template-columns:1fr}}

/* Promoción de primer acceso: equipos e insumos para cada etapa de la planta. */
/* Precios de referencia para la campaña residencial. */
.product-card{display:flex;flex-direction:column}.product-card .product-image{display:grid;min-height:180px;place-items:center;margin:-26px -26px 18px;border-bottom:1px solid var(--line);border-radius:var(--radius) var(--radius) 0 0;background:#f4f8fb;padding:15px;overflow:hidden}.product-card .product-image img{display:block;width:100%;height:170px;object-fit:contain}.product-card .btn{margin-top:auto;align-self:flex-start}
.product-price{margin:14px 0 8px!important;color:var(--blue)!important;font-size:1.38rem!important;font-weight:900!important;line-height:1.1}.product-price small{display:block;margin:0 0 5px;color:var(--gold-dark);font-size:.66rem;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.product-price strong{display:block;color:var(--blue);font-size:1.22rem}.product-price span{margin-left:3px;color:var(--muted);font-size:.68rem;font-weight:750}.product-price--quote{font-size:1.08rem!important}.product-price--quote small{vertical-align:middle}.card .product-price+.btn{margin-top:4px}.product-card .product-price+.btn{margin-top:auto}

/* Evidencia real para decisiones de compra de mayor valor. */
.proof-section{padding:76px 0;background:#fff}.proof-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:38px;align-items:center}.proof-photo{overflow:hidden;margin:0;border:1px solid var(--line);border-radius:18px;background:var(--soft);box-shadow:var(--shadow)}.proof-photo img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover}.proof-photo figcaption{padding:10px 14px;color:var(--muted);font-size:.74rem}.proof-copy h2{margin:0;color:var(--blue);font-size:clamp(1.85rem,3.3vw,2.75rem);line-height:1.12}.proof-copy>p:not(.eyebrow){color:var(--muted)}.proof-list{display:grid;gap:10px;margin:22px 0 0;padding:0;list-style:none}.proof-list li{position:relative;padding-left:25px;color:#435363;font-size:.9rem}.proof-list li:before{position:absolute;left:0;color:var(--green);content:"✓";font-weight:900}@media(max-width:800px){.proof-grid{grid-template-columns:1fr}.proof-copy{order:-1}}
.landing-first-visit-promo[hidden]{display:none!important}.landing-first-visit-promo{position:fixed;inset:0;z-index:80;display:grid;place-items:center;padding:20px}.landing-promo-backdrop{position:absolute;inset:0;background:rgba(7,28,52,.62);backdrop-filter:blur(3px)}.landing-promo-dialog{position:relative;width:min(720px,100%);max-height:calc(100vh - 40px);overflow:auto;border:1px solid #cfdee9;border-radius:20px;background:#fff;padding:30px;box-shadow:0 24px 70px rgba(0,25,55,.3);animation:landing-promo-in .22s ease-out}.landing-promo-dialog .eyebrow{margin-bottom:8px}.landing-promo-dialog h2{max-width:600px;margin:0;color:var(--blue);font-size:clamp(1.7rem,4vw,2.35rem);line-height:1.08}.landing-promo-lead{max-width:580px;margin:10px 0 22px;color:var(--muted);font-size:.95rem}.landing-promo-close{position:absolute;top:12px;right:14px;width:34px;height:34px;border:1px solid var(--line);border-radius:50%;background:#fff;color:var(--muted);font-size:1.5rem;line-height:1;cursor:pointer}.landing-promo-close:hover{border-color:var(--blue);color:var(--blue)}.landing-promo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.landing-promo-item{display:grid;min-height:140px;grid-template-columns:auto 1fr auto;align-items:start;gap:10px;border:1px solid var(--line);border-radius:14px;background:linear-gradient(145deg,#fff,#f4f8fb);padding:15px;color:var(--ink);transition:border-color .2s,transform .2s,box-shadow .2s}.landing-promo-item:hover{border-color:#abc4d8;box-shadow:0 8px 20px rgba(0,63,128,.1);transform:translateY(-2px)}.landing-promo-icon{display:grid;width:35px;height:35px;place-items:center;border-radius:10px;background:var(--blue-pale);color:var(--blue);font-size:1.25rem;font-weight:900}.landing-promo-item strong{display:block;color:var(--blue);font-size:.91rem}.landing-promo-item small{display:block;margin-top:5px;color:var(--muted);font-size:.72rem;line-height:1.35}.landing-promo-item>b{color:var(--gold-dark);font-size:1.1rem}.landing-promo-footer{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-top:20px;padding-top:17px;border-top:1px solid var(--line)}.landing-promo-footer>span{color:var(--muted);font-size:.72rem}.landing-promo-footer .btn{white-space:nowrap}@keyframes landing-promo-in{from{opacity:0;transform:translateY(10px) scale(.98)}to{opacity:1;transform:none}}@media(max-width:640px){.landing-promo-dialog{padding:24px 18px 18px;border-radius:16px}.landing-promo-grid{grid-template-columns:1fr}.landing-promo-item{min-height:0;align-items:center;padding:12px}.landing-promo-item small{margin-top:3px}.landing-promo-footer{align-items:stretch;flex-direction:column}.landing-promo-footer .btn{width:100%}}